eWallet rebrands as tech-driven fintech company e& money

Abu Dhabi – Mubasher: e& has transformed eWallet from a digital wallet to a tech-driven fintech company called e& money.

The fintech company will be operated under e& life, the business pillar of e&, aiming to enable customers to benefit from its innovative financial super app marketplace, according to a press release on Tuesday.

As the first wallet licensed by the Central Bank of the UAE (CBUAE), eWallet has provided customers in the UAE with contactless payment solutions to facilitate their daily transactions and enabled the growth of telecom and financial services sectors. 

Through the rebrand, the company will become an innovative end-to-end technology solution that meets the financial needs of banked, under-banked, and unbanked segments, alongside merchants and businesses.

The CEO of e& life, Khalifa Al Shamsi, said: "Our fintech company, e& money, demonstrates our commitment to advancing digital fintech solutions that make a difference, delivering an innovative end-to-end financial marketplace that meets all of our customers’ financial needs as we push beyond the realms of traditional services."

Al Shamsi added: "We also welcome strategic partnerships with start-ups and technology players in the fintech space to bring best-in-class technologies and innovative solutions such as AI-based platforms, credit scoring algorithms, and advanced analytics platforms that will benefit our customers and address the growing demand for a financial super app marketplace."

It is noteworthy to mention that in late June, e& launched 'etisalat by e&' as the new brand identity for Etisalat UAE, which comes in line with the group's efforts to strengthen its position as the global technology and investment conglomerate.

Mubasher Contribution Time: 05-Jul-2022 10:10 (GMT)
Mubasher Last Update Time: 05-Jul-2022 10:10 (GMT)