Abu Dhabi – Mubasher: e& has launched 'etisalat by e&' as the new brand identity for Etisalat UAE, which comes in line with the group's efforts to strengthen its position as the global technology and investment conglomerate.
Etisalat UAE is the group’s growth engine, enabling the UAE to become a leader in fiber household penetration since 2016, providing premium connectivity, and supporting customers through holistic digital-first offerings, according to a press release on Tuesday.
The Group CEO of e&, Hatem Dowidar, said: "The evolution of Etisalat UAE builds on the solid foundations of its success as the Group’s growth engine since 1976 and signals the imminent change that our UAE telecoms business will undergo in keeping with its aspirations to deliver amidst a dynamic business landscape."
Meanwhile, the CEO of Etisalat UAE, Masood M. Sharif Mahmood, remarked: "We will go from strength to strength by successfully executing our UAE strategy to boost our digital telco strength as well as better align with our goals and future aspirations as a customer champion in a hyper-connected world."
It is noteworthy to mention that in February 2022, Emirates Telecommunications Group (Etisalat) launched e& as its new brand identity, as part of the group's objective to become a global technology and investment conglomerate.
