Riyadh – Mubasher: Mobile Telecommunication Company Saudi Arabia (Zain KSA) has launched its Artificial Intelligence Center of Excellence (AI CoE) to integrate AI across its operations throughout the kingdom to better serve both individual and enterprise customers.
The launch represents a major milestone in the company’s transition toward an AI-first operating model, aligning with Saudi Arabia’s designation of 2026 as the “Year of AI,” according to a press release.
It is part of the group’s broader “4WARD – Progress with Purpose” AI strategy and leverages shared platforms, partnerships, and expertise across the group.
This approach is expected to accelerate deployment, optimize AI infrastructure investments, and deliver solutions tailored to Saudi Arabia’s regulatory requirements and market needs.
The center will spearhead the systematic adoption of AI across Zain KSA’s business units, enhancing operational efficiency, improving customer experiences, and supporting data-driven decision-making in key areas such as customer care, commercial operations, and network management.
Meanwhile, the AI CoE will deliver scalable AI solutions to enterprise and government clients across various sectors, gathering global technology partners, platforms, and local stakeholders to ensure effective and coordinated AI implementation.
The initiative is supported by a dedicated governance framework designed to ensure responsible AI deployment and compliance with national regulations, including the National Strategy for Data and Artificial Intelligence and ICT sector guidelines.
Through the launch of the AI CoE, Zain KSA aims to further strengthen its role in advancing Saudi Vision 2030 by transforming AI opportunities into tangible outcomes across the Kingdom’s digital economy.
CEO of Zain KSA, Saad bin Abdulrahman Al Sadhan, commented: “Innovation is fundamental to how we operate and how we create and deliver value. As Saudi Arabia’s digital economy accelerates, Zain KSA sees AI as a structural shift that must be embedded throughout our operations and extended through the broader ecosystem.”
For her part, Maha Al Qernas, Executive VP of Information Technology and Head of the AI CoE, said: “The AI Center of Excellence gives us a robust structure to move from experimentation to disciplined execution.”
“It focuses on the value AI creates for all stakeholders and unlocks its role in enabling new use cases across industries. This allows us to continue to contribute to Saudi Arabia’s digital transformation and support the Kingdom’s position as a leading, AI-driven economy,” she explained.
At the end of March 2026, Zain KSA achieved a net profit valued at SAR 201 million.
