Al Ghaith Holdings has decided to rebrand its hospitality product from Gloria Hotel to Two Seasons Hotel & Apartments.
The UAE-based company described the move as a mutual decision reached amicably between it and Gloria Hotel management.
Two Seasons Management Company said it is planning to launch new hotels in Dubai and Morocco in the coming two years.
The decision to change the brand from Gloria Hotel to Two Seasons Hotel & Apartments will become effective from January 2019.
The Two Seasons branding comes Two Seasons Hotel & Apartments, which boasts 1,010 rooms and suites close to Dubai Internet City metro station, has undergone substantial refurbishments from the lobby to rooms.
The new brand will still be an alcohol-free property but applying a "bring your own" system.
“The creation of our homegrown brand and the upgrading of our current property will certainly enhance our guest interaction, by offering personalized service and quality standard to our customers”, said Freddy Farid, managing director of Two Seasons Hotel Management.
Gloria Hotels & Resorts was established in 2010 and currently includes a portfolio of six properties located in Dubai, Abu Dhabi and Saudi Arabia.
