Tyre-maker Matador launches business in Egypt

Cairo – Mubasher: Slovakian tyre manufacturer Matador has recently launched its business in Egypt under the auspices of Al Fajr Tyres LLC, founded by key Egyptian figure in the tyre industry Ahmed Mowafi.

Matador is set to provide Egyptian customers with summer tyres for passenger car, SUV, van and light truck product segments, Al Fajr Tyres added in a press release on Thursday.

Matador’s launch in Egypt, currently located in the Delta district, will widen the availability of tyres and enable the Continental Group to serve more customers in one of their largest markets in the region.

“By introducing Matador to the Egyptian market, we are delighted to offer a range of tyres to customers looking for reliable European products in the mid-market segment,” founder of Al Fajr Tyres Ahmed Mowafi commented on the launch.

“This is the largest segment in the country and projections point towards continued growth.

“In order to cater to drivers across Egypt, our main strategy will focus on reaching out to new distributors across the country, investing in marketing opportunities, increasing the awareness of the brand, and providing our customers with good value promotions,” Mowafi added.

The European brand is seeking to commandeer a significant percentage of the existing mid-market segment in the coming years, which accounts for 26% of the total tyre market in Egypt.

Matador will focus on the expansion of the retailer network, development of the Matador sales and technical teams, and training workshops organised to brief retailers about the brand as part of its future plans.

Matador products are projected to be available in Cairo, Alexandria, and Tanta over next couple of years.

Mubasher Contribution Time: 18-Jan-2018 10:19 (GMT)
Mubasher Last Update Time: 18-Jan-2018 10:26 (GMT)