Quest Arabiya, the Arabic-language factual entertainment channel, has announced a partnership with UAE national airline, Etihad Airways, to provide a selection of original travel, adventure and outdoor productions from across the Gulf region, to be aired on the airline's award-winning E-BOX inflight entertainment system from today.
This partnership will allow Etihad passengers the opportunity to view an exclusive selection of original shows on a dedicated channel. Shows will include Etlaa Bara, a weekly magazine show that takes viewers todifferent outdoor destinations and engages them with exciting events related to extreme sports, cars, travel and survival stories, fronted by adventure influencers Areej Abdulla and Ali Khaja. Etlaa Bara also produces user generated content episodes, to encourage viewers to film, explore and share their personal experiences with others.
Khalid Khouri, General Manager at Quest Arabiya, said: " Quest Arabiya immerses viewers into the wonders of the real world by bringing them closer to adventure and exploration through original productions that is aimed at adventurous, adrenaline and thriller-seeking viewers. Our partnership with Etihad, a world-class carrier that caters to multinational passengers from all over the world, will enable Quest Arabiya to showcase the region's adventure and outdoor experiences to a broader demographic."