Kuwait - Sharikat Mubasher: The Kuwait-based advertising technology startup OptimizeApp forged a strategic partnership with Snapchat to empower small and medium-sized enterprises (SMEs) in the Middle East and North Africa (MENA) region, a recent press release unveiled.
OptimizeApp enables SMEs to create, launch, and optimize advertising on leading social media channels.
Under this partnership, OptimizeApp will utilize its technology platform to help advertisers find success on Snapchat whether they are running their first campaign or as a returning advertiser.
Meanwhile, Snapchat will extend operational and technical support to OptimizeApp to ensure seamless integration and optimization of the platform’s advertising solutions for SME clients across the region.
Both parties will work together on marketing programs and events to meet the needs of this cohort of customers
Bader Alkazemi, Founder and CEO of OptimizeApp, stated: “Through our partnership with Snapchat, we're committed to providing tailored solutions and support for SMEs looking to take their businesses to the next stage.”
For his part, Hussein Freijeh, Vice President of Snap Incorporation in the MENA region, commented: “Snapchatters in the GCC open the platform over 45 times a day making it the most frequently used app throughout the day. Through partnerships like these, we believe we will significantly help SMEs reach a wider audience on the platform and drive real results.”
OptimizeApp serves over 8,000 e-commerce stores, restaurants, and cafes alongside service providers in the MENA region through full integration with Snap, Meta, TikTok, and Google.
