Cairo – Mubasher: Mastercard and Emirates NBD-Egypt, a subsidiary of the UAE-listed Emirates NBD, teamed up to reinforce the payments industry and enhance the digital banking experience for customers.
Mastercard will back Emirates NBD-Egypt’s digital transformation journey, providing the bank’s clients with secure and seamless digital transactions, according to a press release.
In line with the Central Bank of Egypt (CBE) Financial Inclusion Strategy, this collaboration aims to introduce advanced segments to the payment ecosystem to meet the needs of young individuals, travelers, and tech-savvy consumers.
Amr El-Shafei, CEO and Managing Director of Emirates NBD-Egypt, commented: “This partnership empowers us to curate bespoke offers for our customers, ensuring a tailored and rewarding banking experience.”
Adam Jones, Country General Manager, MENA Central, Mastercard, said: “We are confident that our collective endeavors will yield an experience that is not only seamless and secure but also significantly more engaging for customers in Egypt.”
Mustafa Ramzi, Head of Retail Banking and Wealth Management, Emirates NBD-Egypt, noted: “This partnership equips us with advanced tools to enrich our customers' banking experience, ensuring safe, secure, and seamless digital transactions.”
Emirates NBD witnessed 65% higher net profits after tax at AED 21.52 billion in 2023, compared to AED 13.01 billion in 2022.
