Occupancy levels at hotels in Jeddah rose to their highest July mark for six years last month, according to latest data from analysts STR.
Its July performance results for the Saudi city revealed that occupancy rose by 12.4 percent to 76.6 percent, the highest since 2012 for the month.
Average daily rates (ADR) also jumped by 15.5 percent compared to the same month last year to SR1,363.71 while revenue per available room (RevPAR) soared by 29.8 percent to SR1,044.31, the figures showed.
STR said ADR in July was the highest on record for the month, with analysts citing group business - bookings of 10 rooms or more - as a reason behind the strong performance in the market.
Hotels in the wider Middle East region reported mixed July performance results, with occupancy up by 5.8 percent to 59 percent while ADR fell by 5.8 percent to $125.07 and RevPAR edged down by 0.3 percent to $73.82.