Mubasher: The French hospitality group Accor unveiled plans to debut its Raffles brand in the kingdom of Bahrain after signing a landmark agreement with GFH Financial Group to manage the kingdom’s first ultra-luxurious retreat.
This agreement will boost collaboration between the two companies and expand Accor’s footprints in the kingdom, according to a press release.
Mark Willis, CEO of Accor Middle East and Africa, commented: “We are delighted to partner with GFH Financial Group to debut the Raffles brand in Bahrain, a destination which has emerged as a sophisticated option for discerning travellers from the Gulf and all over the world.”
Moreover, Hisham Al Rayes, CEO of GFH, said: “It is a privilege to forge a long-term partnership with Accor, a world-leading hospitality group with an unrivalled portfolio of brands. Launching the globally-revered luxury brand Raffles is a major achievement for Bahrain, elevating its status as a lifestyle destination and significantly enhancing GFH’s fast-growing collection of prestigious real estate projects.”
Earlier this month, GFH announced it had signed an agreement with Accor Group to launch the first ultra-luxurious ‘Raffles’ retreat and the first ‘Mama Shelter’ lifestyle hotel in Bahrain.
The Manama-based Islamic wholesale investment bank also revealed that Raffles Bahrain would be launched after the completion of the Al Areen Palace & Spa’s acquisition.
