Abu Dhabi – Mubasher: Emirates Telecommunication Group (Etisalat) has been ranked as the most valuable consumer brand in the Middle East and Africa in 2020 for the third year in a row by Brand Finance, the world’s leading independent brand valuation and consultancy, the Emirates News Agency (WAM) reported on Wednesday.
The value of the Emirati telecoms giant’s brand portfolio reached nearly $11 billion, making it the most valuable telecom brand in the MEA reigion.
Etisalat has a significant portfolio of brands in 16 countries across Asia, Middle East, and Africa including Mobily, Ufone, Maroc Telecom, PTCL, and Etisalat Misr.
The CEO of Brand Finance, David Haigh, said: “Etisalat has a whole new set of digital solutions coming through which are presented at GITEX every year and its fast roll-out of 5G, set to become the backbone of the Expo 2020 showcase when it kicks off in October."
Meanwhile, the CEO of Etisalat Group, Saleh Abdullah Al Abdooli, referred: “With the regional leadership of Etisalat, as a brand, it is a testimony to our continuous efforts in digital transformation and amplifying our efforts in the societies we serve by investing in new digital platforms, 5G technologies and global brand-building initiatives."
