Dubai - Mubasher: Emirates NBD has entered a strategic partnership with Sobha Realty to provide integrated home financing solutions for buyers of Sobha’s off-plan residential developments across Dubai.
The DFM-listed lender will offer tailored mortgage solutions to eligible customers purchasing units in Sobha developments, according to a press release.
Homebuyers will access early-stage financing clarity, competitive pricing, and a more streamlined approval process.
The partnership embeds structured mortgage solutions directly into the developer’s sales journey, supporting customers from the booking stage through to handover. It also extends the financing experience beyond traditional lending models.
Moreover, the collaboration aims to enhance financial visibility and reduce documentation complexity during the off-plan purchase process.
Marwan Hadi, Group Head of Retail Banking and Wealth Management, Emirates NBD, said: “As a homegrown banking institution, we remain committed to forging partnerships that empower our customers and play a vital role in achieving the goals of Dubai 2040 Urban Master Plan and sustaining the resilience of the UAE economy.“
“This collaboration with Sobha Realty is a testament to our ongoing dedication to supporting sustainable urban development and providing value beyond banking,” Hadi added.
From the developer side, Francis Alfred, Managing Director of Sobha Realty, said: “Dubai real estate sector continues to attract a diverse global buyer base, and enabling a seamless and transparent homeownership journey is more important than ever.”
“Through our partnership with Emirates NBD, we are embedding structured mortgage solutions within Sobha’s home-buying journey, allowing customers to benefit from early financial clarity and greater confidence when purchasing off-plan homes,” Alfred noted.
He emphasized: “This collaboration reflects our shared commitment to supporting Dubai’s evolving property landscape and enhancing the overall customer experience.”
The initiative strengthens cooperation between financial institutions and leading developers, supporting transparent and sustainable growth in Dubai’s property sector.
On 2 March, Emirates NBD completed the distribution of AED 6.30 billion in cash dividends for 2025, equivalent to 100 fils per share.
