Cairo – Mubasher: Egypt's premier group-buying website and mobile app Waffarha has secured a Seed funding round from Saudi Value Makers Studio (VMS), according to a press release.
The investment aligns with the platform’s expansion plans into the Kingdom. It will also enhance its marketing efforts, ensuring widespread awareness and engagement among Saudi consumers.
Founded in 2012 by Tarek Magdy and Noha Hamdy, Waffarha offers discounted coupons to customers in various fields, including food and beverage (F&B), entertainment, health & beauty, hotels & resorts, and more.
The platform boasts a wide network of more than 1,000 merchants and over 3,000 stores that cater to all the necessities of 5 million customers, without any subscription fees.
In 2018, Fawry for Banking Technology and Electronic Payments acquired 30% equity shareholding in Waffarha’s shares.
