Riyadh – Mubasher: Dell Technologies announced plans to open a new merge and logistics fulfilment centre in Saudi Arabia, including a second touch manufacturing facility.
Based out of Riyadh, the new centre will handle all Dell product lines in the kingdom, including notebooks, desktops, servers, storage, and networking, according to a press release.
The Saudi facility is scheduled to be operational by the end of 2024. It is set to be Dell's first production site in the Middle East, Turkey, and Africa (META) region and the company's third manufacturing facility in Europe, the Middle East and Africa (EMEA).
The facility aims to play a pivotal role in accelerating the growth of the ICT sector in Saudi Arabia by creating new jobs, training local talent, and fostering a culture of innovation in the kingdom.
Dell’s expansion announcement was made by Adrian McDonald, the company’s President of EMEA, on the sidelines of the third edition of the global tech event LEAP, which kicked off in Riyadh on 4 March 2024.
The four-day event, which will conclude on 7 March, brings together more than 172,000 regional and international tech professionals, along with over 1,800 global tech exhibitors.
Furthermore, Dell is moving its Flat Panel Monitor Hub to Riyadh with inventory stocked and delivered directly to customers with same-day or next-day shipments.
Mohammed Robayan, Deputy Minister for Technology at Saudi MCIT, said: "Dell’s plans to open a manufacturing and logistics centre in Saudi Arabia contributes to the kingdom's digital landscape and reinforces our aspiration to lead as a tech manufacturing hub.”
“This endeavour not only addresses the evolving market demands but also aligns with our commitment to nurturing a skilled technology workforce, bridging the gap between education and industry needs. MCIT will support Dell’s investment as it endeavours to expand its operations within the kingdom,” Robayan added.
Mohammed Amin, Vice President for the CEEMETA region at Dell Technologies, commented: “Dell has been at the heart of Saudi Arabia’s technology industry for more than two decades, and we are pleased to have been granted the license to operate under the new regulations and open a new centre in Saudi Arabia.”
“The expansion seeks to leverage Dell’s expertise in cutting-edge technologies and position the kingdom as a prominent contributor to the global technology ecosystem, aligning our operations with the goals of Saudi Vision 2030. Through the centre, we look forward to creating new growth opportunities and contributing to the development of a thriving digital economy,” Amin stated.
The strategic investment commemorates Dell’s position in securing a regional headquarters license to operate in the kingdom and reinforces the company’s commitment to Saudi Vision 2030 concerning economic diversification.
This in turn will help manage the growing demand for Dell’s end-to-end consumer and enterprise solutions, create additional services and offerings, reduce lead times, and enhance customer satisfaction.
