Careem expands operations in Sudan

Dubai - Mubasher: Dubai-Based ride-hailer Careem has revealed that it has expanded its services to Khartoum, Sudan.

The Sudan expansion makes it the 14th country on Careem's list. 

The move took place after months of the US decision to lift long-standing economic sanctions against Sudan, Forbes reported.   

The sanctions included a trade embargo, a freeze on some government assets, and restrictions on Sudanese banks including the ability of foreign banks to do business with Sudan.

The ride-hailing company is now one of the few international firms operating in the African country. 

“[Careem will] create various business opportunities, job creation, and mobility also help improve the transportation sector," Careem CEO Musassir Sheikha commented on launching operations in Sudan. 

Moreover, Uber’s largest rival in the Middle East plans to launch more services across other cities in the country, in addition to encouraging other startups and SMEs “to invest in Sudan.”

Careem allows customers to book both on-demand and scheduled rides via a mobile application. 

Mubasher Contribution Time: 11-Sep-2018 12:00 (GMT)
Mubasher Last Update Time: 11-Sep-2018 12:06 (GMT)