Riyadh - Mubasher: Arabian Contracting Services Company (Al Arabia) has officially signed multiple contracts with Cluster 2 Airports Company to manage advertising opportunities across 18 airports in the Kingdom of Saudi Arabia.
The agreements, which span a 10-year duration, establish a revenue-sharing model with a guaranteed minimum financial commitment of SAR 120.50 million. This strategic move significantly expands Al Arabia’s operational footprint within the national aviation sector and is expected to begin reflecting on the company’s financial results starting from the third quarter (Q3) of 2026.
The formal signing took place on 18 June 2026, following the initial award announcement made earlier in January.
Under the terms of the agreements, Al Arabia will be responsible for the installation, operation, and maintenance of a comprehensive range of advertising billboards.
The project emphasizes the deployment of modern advertising technologies, including digital, interactive, and qualitative screens. These installations will be positioned across all interior terminal locations as well as outdoor sites within the geographical boundaries of the designated airports.
The 18 airports included in the scope of these contracts represent a diverse geographical spread across the Kingdom. The list features several international hubs and domestic gateways, including Prince Naif bin Abdulaziz International Airport in Al-Qassim, Taif International Airport, AlUla International Airport, Prince Sultan bin Abdulaziz International Airport in Tabuk, and King Abdullah bin Abdulaziz International Airport in Jazan. Other locations include airports in Yanbu, Al-Baha, Al-Jouf, Gurayat, Hail, Rafha, Arar, Sharurah, Bisha, Najran, Turaif, Dawadmi, and Wadi Al-Dawasir.
Financially, the contracts are structured to ensure a baseline return for the Cluster 2 Airports Company. Al Arabia will pay either a share of the actual revenues generated from the advertising activities or a minimum guaranteed amount of SAR 120.48 million for the total duration of the contracts, whichever is higher.
The company anticipates that the financial impact of these operations will materialize in its financial statements beginning in Q3-26.
This expansion is a continuation of Al Arabia’s broader strategy to dominate the airport advertising segment in Saudi Arabia. It follows previous high-profile contract wins at King Khalid International Airport in Riyadh and Prince Mohammad bin Abdulaziz International Airport in Medina.
By securing rights to 18 additional airports, the company aims to create a more integrated advertising ecosystem that offers advertisers wider reach across the Kingdom’s vital transportation hubs.
The company stated that these contracts align with its strategic direction to expand into high-traffic operational sites. Management views the move as a vital step in diversifying its operational presence and enhancing the integration of its advertising assets.
Furthermore, the company noted that the successful acquisition of these contracts reflects the confidence of its partners in its operational capabilities and its ability to capture qualitative opportunities that support sustainable growth and competitive advantage in the local market.
