Abu Dhabi – Mubasher: Agthia Group has launched eZad, the first of its kind online auction platform for dates where customers across the world are able to buy dates from sellers in the UAE.
eZad aims to help farmers grow better dates and enable wholesale date buyers to expand their businesses, according to a press release on Thursday.
In its first phase, the platform will offer dates from farmers in the UAE and make the auction listing from the start of the harvest season in August; then, it will gradually grow to other countries.
The CEO of Agthia, Alan Smith, said: "Our goal is to link small and big farmers directly to bulk date buyers via a single, simple and innovative platform. By creating this direct link, previously hidden margins, as well as travel expenses, would be eliminated thereby offering a cost-effective solution to buyers.”
Meanwhile, Smith added: "The tailor-made platform addresses the pain points of all stakeholders involved across the value chain."
