Mubasher: Preferred Hotels and Resorts, the world’s largest global provider of sales, marketing and distribution services to independent luxury hotels, announced on Sunday that is has added two new five-star hotels in the Kingdom of Saudi Arabia and another five-star hotel in the Kingdom of Bahrain to its portfolio.
The three additions consist of a duo of ultra-boutique properties in the Saudi capital Riyadh, namely the Vivienda Residences and Vivienda Granada, along with independent luxury leader, The Domain Hotel & Spa, in Manama, Bahrain. All three properties join the Preferred Hotels and Resorts LVX Collection of refined and globally sophisticated hotels and resorts and represent the company’s debut in these two key regional markets, according to a statement.
“This is a milestone moment in the development of the Preferred Hotels & Resorts brand in the Middle East. We are making great strides in the region’s dynamic hospitality market, which is synonymous with luxury global and regional brands as well as unique independent hotels and provides strong synergy with Preferred’s exacting brand values,” Saurabh Rai, Executive Vice President, Preferred Hotels and Resorts, said.
Effective immediately, all three properties have the opportunity to capitalise on Preferred’s 48-year tourism industry pedigree, with access to its innovative sales and marketing expertise and network of sales professionals located in 35 offices worldwide, the statement added.
